Excelentes insights sobre gestão da presença de marcas na web social, em concreto no Twitter .
- How Twitter integrates into a larger social branding strategy
- Identifying brand influencers
- Being personal vs being commercial
- Building a growth strategy
- Who tweets for you?
- Do you have one company account or multiple accounts?
Esta sessão fez parte da conferência 140 | Twitter Conference.
Guy Kawasaki modera o debate.
Andrew Blair, Social Media Strategy for Comcast
Brad Nelson, Starbucks
Mari Smith, Relationship Marketing Specialist & Social Media Trainer.
Mark Suster, Partner, GRP
Mike Prasad, Brand/New Media Director, Kogi BBQ
